The hallmark of the Laub approach is deep, objective analysis of, to cite a few examples...

• Economics of prospective transactions;
• Financial structure of relevant properties;
• Real estate market trends; and
• Economic and demographic trends.

To support our research, we maintain in-house databases of tenant occupancy and lease expirations, recent  transactions, building stacking profiles, market conditions, available space, and macro-economic trends.

Over the years, we have been pioneers in advancing the science of what had previously been an industry based primarily on relationships.

• We were the first to offer our clients sophisticated financial modeling to guide their decisions, introducing such concepts as Discounted Cash Flow Analysis, GAAP models and sensitivity scenarios, always explained in jargon-free executive summaries.
• We developed and published New York City’s first scientific studies of office market conditions and trends, introducing methodology and sub-market segmentation that today remain the industry standard.
• When office condominiums became an option for tenants, we published the first, and still the definitive, analysis of this innovation.    

In analytical rigor, in technical sophistication, in innovative methodology, “state-of-the-art” has been defined for decades by the output of Kenneth D. Laub & Co., Inc.